Thursday, October 17, 2013
Google paid $1.65 For YouTube
You know back in 2006, when Google paid $1.65
billion for a tiny business above a pizza parlor
most people laughed - but those same 'experts' aren't
laughing now because that tiny business was YouTube and VIDEO is now THE medium of choice on the internet.
Having been around long enough to watch the rise it's
phenomenal to think in just a few short years video
already now accounts for 70% of the search results on Google, with text trailing a miserable third after images.
But the next couple of years will see an even faster
shift and you need to put yourself in the right place...
... If you're marketing online and haven't embraced
video yet the numbers and predictions above are enough to give you nightmares, but worse still is the fact that
your business is already suffering...
While it might not be immediately visible, the damage
is being done right now and by simply continuing to
avoid the whole video issue things will only get worse
We think it's pretty safe to say that web video
is the shape of things to come ...
Cisco predictions suggest that by 2016, 1.2million
video minutes, the equivalent of 833 days (or over
two years) would travel the Internet every second.
And that globally, there will be 1.5 billion Internet
video users by 2016, up from 792 million Internet video users in 2011.
Video Marketing
Entertains your audience
Teaches your customer base
Connects with your prospects
Builds trust, awareness and recognition
Drives Traffic
List Building
Builds Your Brand
Offline Business Growth
- take our advice and don't think that 'sitting this
one out' is the right move to make.
• Youtube is the 3rd biggest website in the world after Google and Facebook
• It is the 2nd biggest Search Engine after Google, beating both Yahoo and Bing
• It’s videos are streamed 4 billion times per day and this figure is growing all the time
• It is experiencing exponential growth as technology now allows video to be available on many different devices such as smartphone, TVs and table computers
• All of this is leading to an 18 fold increase in mobile data traffic between 2011 - 2016 with 71% of this increase coming from mobile video i.e. Youtube
• Over 60 hours of video is uploaded every minute
• Cisco estimate that internet usage will quadruple by 2015 with nearly 3 billion users
• And by 2015 1 million minutes of video (or 674 days) will race across the web every second
and the list goes on and on and on...
As you can see video is a big deal right now and it’s about to get a whole lot bigger over the coming years. That’s why video is a marketers dream and why now is the perfect
time to get in.
http://www.vibrantvideoproductions.com
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